Xiaomi, Samsung Top Choices for Smart TV in Indian Market for Q3 2022: Counterpoint

India’s good TV market recorded a 38 p.c year-on-year progress in shipments throughout the July-September quarter, primarily pushed by festive season provides, a number of new launches, low cost occasions, and promotions, mentioned a Counterpoint Analysis report.

In accordance with the report, international manufacturers led India’s good TV phase with a 40 p.c share, adopted by Chinese language manufacturers with a 38 p.c share. Whereas the Indian manufacturers confirmed the quickest progress, doubling their share to 22 p.c of the overall good TV shipments.

“The share of smaller measurement TV is growing, with 32-inch to 42-inch shows making up roughly half of the overall shipments throughout the quarter. Though LED shows stay the popular selection, superior expertise shows similar to OLED and QLED are gaining floor,” the report mentioned.

Now extra fashions are being launched with QLED shows. Moreover, Dolby Audio and higher audio system are different options which might be more and more being offered by manufacturers, it added.

“Good TV penetration of total shipments reached its highest-ever share of 93 p.c throughout the quarter,” mentioned the report, including, this penetration is predicted to go up additional as a result of extra launches within the sub-Rs. 20,000 value vary.

Throughout the quarter, the contribution from the web channels within the complete shipments elevated to 35 p.c as all main e-commerce platforms provided varied promotions and reductions, together with unique launches, throughout the current festive season gross sales.

Xiaomi (which incorporates Redmi’s share) continued to guide the good TV market within the third quarter of 2022 with an 11 p.c market share, adopted by Samsung with 10 p.c share and LG with 9 p.c.

Throughout the quarter, OnePlus grew 89 p.c YoY, cornering an 8.5 p.c share in good TV shipments.

Whereas the homegrown model VU share was greater than doubled within the third quarter of 2022, the report added.

In accordance with the report, many new Indian manufacturers are coming into the extremely aggressive good TV market.

“OnePlus, Vu and TCL had been the quickest rising manufacturers within the good TV phase in Q3 2022,” mentioned Counterpoint Senior Analysis Analyst Anshika Jain.

As soon as once more, LG has secured the third spot as a result of introduction of latest fashions, particularly within the Rs. 20,000- Rs. 30,000 value vary. Different rising manufacturers within the prime 10 included Realme and Haier, she added. 

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