Twitter Inc will relaunch a revamped model of its subscription service Twitter Blue on Monday at a better worth for Apple customers, the corporate stated in a tweet on Saturday.
The corporate stated customers may subscribe to the revamped service that can enable subscribers to edit tweets, add 1080p movies and get a blue checkmark publish account verification, for $8 (roughly Rs 660) per 30 days via the Net however for $11 (roughly Rs 900) per 30 days via Apple iOS.
Twitter didn’t clarify why Apple customers have been being charged greater than others on the Net however there have been media stories that the corporate was searching for methods to offset charges charged within the App Retailer.
Twitter had initially launched Twitter Blue early in November earlier than pausing it as faux accounts mushroomed. It was then scheduled to launch once more on November 29 however was pushed again.
Elon Musk, who took Twitter personal for $44 billion in November had in a sequence of tweets final month listed numerous grievances with Apple, together with the 30% charge the iPhone maker prices software program builders for in-app purchases.
The charge has drawn criticism and lawsuits from corporations corresponding to Epic Video games, the maker of Fortnite, whereas attracting the scrutiny of regulators globally.
The fee may weigh on Musk’s makes an attempt to spice up subscription income at Twitter, partly to make up for the exodus of advertisers over content material moderation considerations.
He had then accused Apple of threatening to dam Twitter from its app retailer and in addition stated that the iPhone maker had stopped promoting on the social media platform.
Nonetheless, after a subsequent assembly with Apple chief govt Tim Cook dinner, he tweeted that the misunderstanding about Twitter being faraway from Apple’s App Retailer was resolved.
Each Twitter and Apple didn’t reply to Reuters request for feedback.
© Thomson Reuters 2022