BCCI Prohibits Women’s Premier League Teams from Featuring Crypto Ads

The Board of Management for Cricket in India (BCCI) has prohibited all of the groups taking part in within the upcoming Ladies’s Premier League (WPL) from signing offers with crypto-related advertisers. The federation has issued a 68-page advisory outlining the dos and don’ts for all of the groups earlier than the league goes reside on March 4. The Indian authorities are involved that these ads might expose viewers to monetary dangers. Together with crypto advertisements, these selling playing video games and tobacco use have additionally been added to BCCI’s banned record.

“The franchisees could interact in partnerships with entities within the fantasy sports activities sector. No franchisee shall undertake a partnership or any type of affiliation with an entity that’s in any means linked/associated to an entity that’s concerned/operates, instantly or not directly, within the cryptocurrency sector,” PlanetSport quoted the BCCI as saying in its advisory.

Primarily, the WPL is the sister event of the favored Indian Premier League (IPL) that began in 2008. This yr will mark the primary time that ladies cricket gamers from all over the world, divided in 5 groups, will compete in a twenty-over format.

Australia’s Ash Gardner and England’s Nat Sciver-Brunt emerged as the most costly international gamers chosen by WPL groups, going for Rs. 3.2 crore and Rs. 3.4 crore to Gujarat Giants and Mumbai Indians, respectively. Indian batter Smriti Mandhana was the most costly participant on the public sale, going for Rs. 3.4 crore to Royal Challengers Bangalore. All-rounder Deepti Sharma was second most costly Indian cricketer on the public sale, going for Rs. 2.6 crore to UP Warriorz, whereas India captain Harmanpreet Kaur was snapped up by Mumbai Indians for Rs 1.8 crore.

Final yr, the IPL teamed-up with Indian crypto exchanges CoinSwitch and CoinDCX, each of which promoted their platforms in the course of the extremely watched matches. Later, the BCCI banned crypto advertisements from that includes in the course of the IPL as nicely.

India is engaged on formulating legal guidelines across the crypto sector. Beneath its ongoing G20 presidency, the nation is working with the Worldwide Financial Fund (IMF) to create crypto legal guidelines that might work on the worldwide stage.

The nation has maintained a strict strategy thus far to guard its residents from publicity to the risky business. Final yr, India banned celebrities and influencers from signing offers with crypto-related corporations.

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